Digital Marketing

Finding Your Voice in the Digital Marketplace

In addition to FirstLink’s offerings in search engine optimization and email automation, our digital marketing menu includes pay per click, social media, and content creation. Let us help you find the best marketing strategy on the right digital platforms for your business. FirstLink holds a unique position of being able to create your website and follow through on the maintenance and marketing of that website as well. We would love to better connect your website to mobile devices, social media, search engines and other channels such as these.

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Why Choose and Use Digital Marketing?

Brand Recognition – It’s the fastest way to get your brand recognized on digital platforms across the web. Standardize your logo, tag line, or advertising campaign to raise awareness of your product or service.

Time and Money Efficiently Spent – In the digital world, changes can be made on the spot. There’s no need to wait for print publications to run their course. Results data is easily obtained and available for analysis to improve future campaigns and improve return on investment.

Define Your Audience – Begin your campaign with a demographic in mind and continue to focus your target audience with data gathered from the kind of analytics only capable in digital marketing. Analytics gives insights into who is interacting with your website and may even uncover new audiences.

Increased Reach – Reach out to a wide audience quickly and effectively with digital marketing. The time people spend on screens is increasing all the time, especially mobile devices. An investment in digital marketing can get your website in front of eyes instantly and on multiple platforms.

Budget Friendly – Marketing online is typically less money than other traditional print advertising channels like billboards and newspapers that don’t offer the return on investment metrics that the digital realm can provide.

Our Process

Onboarding – In the initial meeting we’ll review goals and expectations. At FirstLink, we approach projects in a consultative fashion. This will be a fact-finding foray to get to know you and your business objectives and pain points. We will strategize the most efficient way to reach your end goal.

Build – No matter your digital marketing program, the creation process is similar. There is content that drives data and that content better stay on topic, be relevant to a specific keyword, and be easily reference-able. It also better catch a reader’s attention.

Ramp Up – Nothing happens overnight. While digital marketing is the fastest, most efficient way to advertise, it still needs to get it’s footing. This is more true of some digital formats than others. SEO is meant to run at a slow and steady pace while paid ads get results right away. However, even paid ads needs time to learn the terrain of a new campaign.

Monitoring and Maintenance – Your program is now up and running. Continued maintenance is recommended to keep up with software and plugin updates. Although your website will be SEO compliant at conception, it is recommended to optimize and maintain your online presence with SEO maintenance as well.

FirstLink Digital Marketing Offerings

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Pay-Per-Click Advertising

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising allows your business to reach potential customers on a variety of digital platforms through paid ads. PPC campaigns can be established on platforms like Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook. Ads are shown to users based on the search terms used for products and services sought after.

PPC campaigns can keep track of users based on their demographics like age, location, gender and interests. The most popular paid ad campaigns are Google Ads and Facebook Ads.

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Content Marketing

Content Marketing

Content marketing’s purpose is to reach potential customers through content, whether that content is in a visual or text format. Content is typically published on a website and then publicized through various online channels such as social media, search engine optimization, email marketing, and even PPC campaigns. This includes blogs, ebooks, white pages, infographics, videos, and updating and creating content for your site.

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Social Media Marketing

Social Media Marketing

Social media marketing campaigns build brand awareness and create social trust to increase website traffic and in turn increase sales. FirstLink’s social media marketing options include services on platforms including LinkedIn, Instagram, Pinterest, Facebook and others. Examples of industry specific platforms include Healthgrades, Houzz, Care.com, Opentable, Zocdoc, etc.

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Email Marketing

Email Marketing

The FirstLink approach to email marketing is integrated, tailored, and versatile. We’ll work with you to develop loyalty-based strategies designed to drive long-term conversions and accelerate brand growth.

Let us help you find the best marketing strategy on the right digital platforms for your business. We speak the digital language that gets you search-able and found online.

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Digital Marketing Pricing

Pay Per Click Campaign

Paid Ad Platforms

Google Ads and Microsoft Ads – This includes onboarding meeting, keyword research, ad copy creation, a custom build, regular monitoring and maintenance, regular updates by email and/or phone (cadence to be determine in onboarding session), and cost is determined by size of campaign, reach and budget

Social paid ads – Social PPC includes LinkedIn, Instagram, Pinterest, and/or Facebook. This is also a custom package developed for each client determined on the number of platforms included, size of campaign, reach and budget.

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Content Marketing Package

Substance and Keywords

Text pages created will be at least 600 words per page which includes keyword research, topic research, and writing of the content. Work is billed by time and materials.

Info graphics to include topic research, design, and implementation. Work is billed by time and materials.

Email Marketing

Email hosted on FLT secure server
Monthly reporting and call to discuss results
Monthly advertising calendar with topics with email

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Social Media Package

Network and Detail

Basic Social Media package – $1,295.00 per month

One unique posting per week on Facebook, Instagram and one other platform specific to the industry. Copyrighted written and royalty free visual content created. (LinkedIn posts will add additional costs)
Monthly advertising calendar with topics and timelines for all social media marketing initiatives.
Success monitoring and analysis across platforms included in a monthly report.
Monthly meeting for planning next month’s advertising calendar and reviewing the last month’s success matrixes.

Custom Social Media package: Based on the above package with additional weekly posts on platforms of client’s choosing. Cost dependent on requirements for campaign

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Have a new project coming through the pipeline? Tell us all about it and we’ll show you why we’re the right choice.

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