FIRSTLINK
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Digital Marketing in Denver, CO

In addition to FirstLink’s offerings in search engine optimization and email automation, our digital marketing menu includes pay per click, social media, and content creation. Let us help you find the best marketing strategy on the right digital platforms for your business.

FirstLink holds a unique position of being able to create your website and follow through on the maintenance and marketing of that website as well. We would love to better connect your website to mobile devices, social media, search engines and other channels such as these.

 

What is Digital Marketing Anyway?

“Digital marketing” https://www.investopedia.com/terms/d/digital-marketing.asp refers to the use of digital channels to market products and services to reach consumers. This method became popular with the rise of the internet in the 1990s. Marketing in the digital realm includes some of the same principles as traditional marketing. It is a way to better track the effect of your marketing endeavors through data. Often, traditional and digital marketing techniques are combined in marketing strategies.

 

What Makes Digital Marketing with FirstLink Better?

Digital marketing includes a wide range of advertising options. FirstLink provides consulting services to determine what marketing strategy is the best course of action for your business and will customize a plan tailored for you. Contact us today to see how FirstLink can get your business seen online.

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Digital Marketing Offerings

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Content Marketing

Content marketing’s purpose is to reach potential customers through content, whether that content is in a visual or text format. Content is typically published on a website and then publicized through various online channels such as social media, search engine optimization, email marketing, and even PPC campaigns. This includes blogs, ebooks, white pages, infographics, videos, and updating and creating content for your site.

Text pages created will be at least 600 words per page which includes keyword research, topic research, and writing of the content. Work is billed by time and materials.

Infographics to include topic research, design, and implementation. Work is billed by time and materials.

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Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising allows your business to reach potential customers on a variety of digital platforms through paid ads. PPC campaigns can be established on platforms like Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook. Ads are shown to users based on the search terms used for products and services sought after.

Twitter, Pinterest, or Facebook. Ads are shown to users based on the search terms used for products and services sought after.

PPC campaigns can keep track of users based on their demographics like age, location, gender and interests. The most popular paid ad campaigns are Google Ads and Facebook Ads.

Google Ads and Microsoft Ads: This includes onboarding meeting, keyword research, ad copy creation, a custom build, regular monitoring and maintenance, regular updates by email and/or phone (cadence to be determined in onboarding session), and cost is determined by size of campaign, reach and budget

Social paid ads – Social PPC includes LinkedIn, Instagram, Pinterest, and/or Facebook. This is also a custom package developed for each client determined on the number of platforms included, size of campaign, reach and budget.

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Social Media Marketing

Social media marketing campaigns build brand awareness and create social trust to increase website traffic and in turn increase sales. FirstLink’s social media marketing options include services on platforms including LinkedIn, Instagram, Pinterest, and/or Facebook. Examples of industry specific platforms include healthgrades.com, houzz.com, care.com, opentable.com, zocdoc.com, etc.

Basic Social Media package – $1,295.00 per month

  • One unique posting per week on Facebook, Instagram and one other platform specific to the industry. Copyrighted written and royalty free visual content created. (LinkedIn posts will add additional costs)
  • Monthly advertising calendar with topics and timelines for all social media marketing initiatives.
  • Success monitoring and analysis across platforms included in a monthly report.
  • Monthly meeting for planning next month’s advertising calendar and reviewing the last month’s success matrixes.