Challenge
A worldwide pet door manufacturer needed a digital marketing solution to sell direct, differentiate their product and setup a strong dealer network. They also need a trusted partner to manage and consult, as the case may be, on various different marketing and PR projects.
Solution
FirstLink created a custom website with e-commerce for direct to consumer sales and a dealer portal that supports their dealer network sales and provides the consumer access to local installation support. Currently, FirstLink partners with the company to promote their brand through constant A/B testing on their website and shopping experience, provides social media and online learning posts to further differentiate them from their competition and manages extensive Google and Bing ads and retargeting campaigns for increasing their sales and recognition in the market.